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Why I’m Not a Brand, but a Practice
I’m not interested in turning everything I make into one neat brand. I’m building a practice; one that can hold graphic design, textiles, teaching, the Atelier, Chaos Club, writing, making, and whatever comes next.

Rue
Aug 274 min read


The loops of teaching, learning, and resistance.
This essay is Part 2 of a two-part series on fashion as practice and rebellion. In Part 1, I revisited my teenage experiments: imperfect, messy, but deeply mine. Here, I turn to the present: the loops of teaching and learning, the radical refusal of consumer rules, and the shared ecosystems that grow in my atelier today.

Ruchi Choudhary
Nov 21, 20254 min read
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